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ENAB2005 - The World's Largest Electronic Media Show
http://www.nabshow.com/sessiondetail.asp?id=1202912

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Beyond: 30-New Advertising Models for Television

A confluence of factors is rapidly changing the television landscape. Audience fragmentation, the perpetual rise of new media channels, growing diffusion of PVR, significant changes in the metrics associated with TV audience research... such factors are gradually changing the business models associated with television in fundamental ways. Increasingly, networks will need to diversify their revenue streams. Advertisers, too, will need to discover new models of advertising designed to complement the traditional 30 second spot.

Moderator
Duane Varan, Director, Interactive Television Research Institute, St Perth, Australia

Panelists
Tim Hanlon, Sr. VP/Director, Starcom MediaVest Group, Chicago, IL

Rick Mandler, Vice President, Enhanced TV, Walt Disney Internet Group, New York, NY

Barbara Bacci Mirque, Sr. Vice President, Association of National Advertisers, New York, NY
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EUSATODAY.com - U.S. advertisers go digital to track ads
http://www.usatoday.com/tech/news/techinnovations/2004-08-18-rfid-plus-ads_x.htm

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